Buyer personas can help you tailor your message and deepen your reach with the right customers. Find out more about how to create and use buyer personas.
Author Archives: Miriam Carey
Get organized and start that blog editorial calendar you’ve been wanting to launch forever. It will help you think!
Write a creative brief your team loves and you’ll wind up with an end result that you love. Get some tips and links to help you write your next creative brief.
Are you an introvert who hates brainstorming, or an extrovert who loves it? Find some different approaches to brainstorming that can generate more ideas.
Let’s assume that one of the very last things you want to talk about when selling a car is, “Oh, by the way, people die in these things…” VW’s willingness to take you on a ride with them, right inside their brand, with the hope that the message will be impactful and go viral says a lot about how much they believe in the message.
Just bumped into this fantastic video series from the Chicago Business Marketing Association. The videos feature marketing experts from Chicago giving advice on creating and executing integrated marketing campaigns. The videos have some great tips and strategies, and I was thrilled to see my former boss and colleague, Jennfier Mesenbrink, senior manager of digital and
Let us uncomplicate social media for you. You’ve got a core message, a great website, a blog that you maintain. Your digital marketing strategy is starting to work, and now you need to get your social house in order. Let’s connect the dots. We will work with your team to weave together all of your
Companies that create their blogs thoughtfully are saving time, saving money, and enhancing the experience for their employees, clients, and visitors. We work with clients to develop a long-term strategy for their blogs. We see each blog post as a small chapter in a much larger story about your company. We’ll sit down with you
I work with businesses large and small to develop an effective web content strategy. We sit down and work together to identify the site’s goals, and then we develop content that supports those goals. Yes, it’s that easy. My team can assist with the process from beginning to end. We’ll work with you to: Create
Over the past few years, I’ve had the opportunity to work in content marketing for big companies — well-funded operations that are able to spend budget on new social media outlets. From hiring scores of writers to produce articles, to launching social sites, and throwing money at new ideas and digital campaigns, I’ve had an opportunity to
“People will always walk away with the impression that you’re an interesting person if you spend more of your time listening to them than you do talking to them.”
Sales teams love to have case studies and white papers available during sales calls. Pulling out a good case study during a meeting is like having an objective third-party suddenly appear to give a testimonial. Being able to quote from an authoritative white paper is the next best thing to bringing that busy guy from