I provide content marketing services via a mix of writers, designers, programmers, and search engine marketing professionals, to create a team that’s focused on your company and your project needs. Specializing in technology and manufacturing, financial services, and more, we create a nimble team that's ready to create the content you need.
The first priority is to look at the big picture to see what your company needs and develop a strategy that fits your defined budget and goals. I'll recommend a package of materials that will help you tell your story on your website, social media channels, in email campaigns, and in presentations. I'll make sure you have everything you need to go to market and fine tune it with you as needed.
From creating or updating your corporate voice and messaging, to working on a project as you define it, I take into consideration your current project needs and how they fit into the overall picture of your long-term marketing goals.
Develop a Voice
Defining your market
Consider your market and your customers. Who are you telling this story to, and what is most likely to compel the right audience toward engagement? This can be as simple as building basic customer profiles, or as complex as working with your teams to marry your product roadmap with detailed strategic content planning campaigns, audience by audience.
The ultimate goal is to create a content plan that helps you tell a story over time. I'm a big fan of finding ways to repurpose existing content or create new content that can be used for multiple platforms, maximizing your effort and spend so that you get long-term use out of the content I build for you.
Launching your projects
My goal is to help you map out a route for telling your story that’s built to take you through the next 12 - 18 months. From creating a finished product that looks great, reads well, and is optimized for each medium it serves, to working with your team to line up content and creative with all the tools in your marketing stack, I'll make sure you’re getting the most out of the content that's created for you.
Over time, I've discovered a bit of a secret: You’ve got a corporate story that’s central to who are you and what you do or sell - once you have this story down, it’s a lot easier to produce the content you need at scale. I'll help you draw the line from the heart of your story to the minds of your potential customers.
Meet with me and we'll discuss what you need. I'll ask a lot of questions and listen to your answers. Once I understand what you’re looking for, I’ll go back to the office and draw up a plan.
You'll be presented with options. I typically provide you with a basic option that outlines what Ican do for you at minimum, then break out a slightly deeper approach, and finally, I'll show you what it might look like if you shoot for the moon. You can pick and choose, and tailor the solution that works best for you.
What Idon’t do
I don’t want to stick you with a long-term contract, a monthly retainer, or hit you with a bunch of meaningless invoices. I outline pricing strategy project-by-project and bill you for actual hours worked. I'll alert you if a project is getting close to it's budget goals.
I also limit the amount of projects we work on at any given time so that I can give you the time your project requires. This drives up the price a bit, but I'm commitment to being accessible, on-time, and on budget.